Chocolate Manufactory Soda Fountain & Candy Shop Ghirardelli Old Creamery Ice Cream Vanilla Strawberry Chocolate Rocky Road Chocolate Chip Bittersweet Chocolate Toasted Almond .75¢ Turkish Coffee ...tall and cool Chocolate Vanilla Pineapple 1.00 Strawberry TWIN PEAKS A famous San Francisco landmark. Twin Peaks of chocolate and vanilla ice cream, topped with marshmallow and chocolate syrup and hidden under a blanket of whipped cream fog. Dig in and take a peek 1.45 GOLDEN GATE BANANA SPLIT The longest span of goodness in town, Chocolate, strawberry and vanilla ice cream topped with chocolate, strawberry and pineapple syrup. A banana bridge rises above the whipped cream fog- Open up that Golden Gate! 1.75 STRIKE IT RICH The famous gold country of California inspired this goodie. Three marshmallow-covered chocolate ice cream mountains with a rich Ghirardelli chocolate syrup river running 'round them. Loaded with nuts and Ghirardelli chocolate nuggets. Dig for ’em 1.45 “THE ROCK’’ Famous Alcatraz emerges from San Francisco Bay. Ours is a vanilla ice cream island In a whipped cream bay. It’s armored with a shell of Ghirardelli chocolate. Break in! 1.45 sip it by the mugful .70¢ ... rich, delicious Root Beer .45¢ Root Beer Float .75¢ Coca Cola .45¢ 7-UP .45¢ “EMPEROR NORTON” Goblet ringed with bananas and cherries. Two big scoops of vanilla ice cream, hot chocolate fudge and whipped cream. Topped with nuts.........................................................1.75 NO SUBSTITUTION OF ICE CREAM OR TOPPING ON ABOVE. Check Ice Cream and Topping Wanted On Order Blank. Chocolate Strawberry Marshmallow Pineapple Butterscotch 1.35 Hot Fudge Sundae 1.45 ... made with pure ice cream Chocolate Vanilla Strawberry 1.10 Pineapple MALTS (same flavors) 10¢ extra ENJOY READING ABOUT CHOCOLATE ON THE OTHER SIDE CODE 101 Chocolate Manufactory History and Lore From Cacao Bean to Ghirardelli Chocolate The history of chocolate is as rich in lore as the flavor of the cacao bean itself. The Spanish conquerors found the beans used as money in Mexico; and chocolate was the royal drink of the Aztecs as well as the Incas of Peru. It is said that the legendary Emperor Montezuma drank only chocolate in his golden ceremonial goblets. Columbus first brought cacao beans back to Spain from the new world. But it was a later Spanish explorer. Hernando Cortez, who introduced chocolate as a hot beverage, sweetening it with cane sugar and vanilla. The drink soon became a favorite with the Spanish court —and prized so highly that they kept the method of preparation a secret from the rest of Europe for more than a century. However, the popularity of chocolate did spread... from Spain to France, eventually to England and through the rest of Europe ... and then back again to the new world. Cacao is the Spanish word (derived from the Aztec “cacaucatl") usually accepted as the name for the chocolate tree and its beans —though we more regularly use the English version —cocoa. The trees grow best In hot, rainy climates near the Equator, and although they may reach heights of 40 feet or more, the trees are usually cut back to 16 to 25 feet to produce better beans. Today, the cacao tree is cultivated principally in the West Indies, South and Central America and in the tropical forests of West Africa. Everything about the cacao tree is colorful. Leaves are large and glossy, red when young and green when mature. Tiny pink or white blossoms cluster together on the branches. The fruit, which will eventually be converted Into choco- late and cocoa, appears as green or maroon pods 8" to 15" long on the trunk of the tree. When the pods ripen, they are picked and broken open. Inside are the 'seeds” or cacao beans —anywhere from 20 to 50 per pod. These are scooped out, dried in the sun and later placed in bags and shipped to market. How Ghirardelli Chocolate Is Made All the skill and finesse of a master chef goes into making Ghirardelli chocolate. First step, of course, is to roast the beans. They are placed in large rotary ovens where the beans turn over and over until they get that famous Ghirardelli complexion —a rich, even brown. During the 1 1/2 to 2 hours roasting time, a wonderful chocolate aroma fills the room. After cooling, the beans pass to a machine called a “Cracker and Fanner." It cracks the beans and removes the thin shells. Fans blow away the husk from the meat or "nibs." The cocoa nibs are fed into a mill where they are crushed between flat stones encased in steam-heated iron shells. The heat melts the crushed nibs and a rich, dark “chocolate liquor" flows from the mill. When poured into molds and allowed to harden, the resulting cakes become a familiar baking ingredient—unsweetened or bitter chocolate. How Cocoa Powder Is Made Chocolate liquor is the basic ingredient of all chocolate and cocoa products. It contains a unique and flavorful food element, cocoa butter. To make cocoa powder, the chocolate liquor Is pumped into hydraulic presses where pressure is applied and a portion of the cocoa butter is pressed out. What is left after the removal of cocoa butter is a hard cake of pressed cocoa. The hard cake is placed in a Melanguer This machine, with its huge granite rollers, pulverizes the cocoa until it becomes a powder. Some cocoa powder is sold to dairies, bakeries and food manufacturers to use as a flavor; some is mixed with sugar and processed into instant drink mixes; some is made into chocolate flavored syrup. How Ghirardelli Makes Delicious "Eating Chocolate” While cocoa is made by removing some of the cocoa butter, eating chocolate is made by adding it. Cocoa butter, sugar and a little vanilla are combined with the chocolate liquor and ground together, making a heavy paste. Adding the cocoa butler enhances the flavor and improves the texture and smoothness of the chocolate. In making milk chocolate, whole condensed milk is also added. The mix- ture is then "kneaded” for many hours in a ‘‘conching machine.” This kneading action aerates the mixture and helps develop the flavor of the chocolate. Result? That velvety smooth, wonderfully rich Ghirardelli chocolate flavor. After “conching,” the mixture at last goes into molds to be formed into the shape of the completed product. A variety of size and shape molds are used —from 10¢ chocolate bar size to large 10 pound block size. As a final step, the chocolate passes through a refrigerator and when cold the bar drops out of the mold. The chocolate is then wrapped in waxed paper or foil and packaged for sale. High in Nutrition Ghirardelli Chocolate and Cocoa possess food value of a very high order. A Milk Chocolate bar, for example, contains significant amounts of vitamin A, protein and minerals- Importanl amounts of riboflavin (vitamin B2) and vitamin D are also present. And. of course, choco- late is an excellent source of fuel-energy. Soldiers carry chocolate with them in their survival kits and athletes take nourishment from chocolate during periods of long exertion. Best of all. Ghirardelli Chocolate is wonderfully delicious. It adds variety to your meals. It contributes to the pleasure of living. Mostly though, it's just plain good to eat. 1849. San Francisco. An explosive century glittered in a miner's pan at Sutter s Creek. The first pains of growth were felt in the sinking of a golden spike in Utah... in the whirl and waste of its Barbary Coast... in a windswept onslaught of ten thousand sailing ships. Out of Italy, into South America, through the Golden Gate, came Domingo Ghirardelli. A merchant by trade, he soon set up tent stores to supply the gold- hungry hordes In the Sierras. But he nurtured a dream. He had found a product of the Western World in the lush hills of Guatemala. Chocolate! In the mid-80's another son of Italy found the Golden Gate. Domenico DeDomenico brought the new world a century-old family experience in the art of pasta- making. He put it to work in a tiny one-press factory just blocks away from the massive red brick tower of Ghirardelli. Here, Golden Grain Macaroni products were born. The sons of Domingo and Domenico fulfilled their fathers' wildest dreams. The young twentieth century found Ghlrardelli’s Stone Ground Chocolate. Eagle Brand Baking Bars and a popular tube candy called Flicks in pantries throughout the western states. In those same cupboards were macaroni, spaghetti, and noodles from the burgeon- ing Golden Grain company. A few years later, the Rice-a-Roni cable car bell rang on the television screens of the nation and Golden Grain pioneered a convenience food trend that included a wide range of flavorful macaroni dishes. In 1962. the 110 year old Ghirardelli Chocolate Co. became a division of the Golden Grain Macaroni Co. Today Golden Grain and Ghirardelli products are made in a huge manufactur- ing complex on the eastern shores of San Francisco Bay. Here, Ghirardelli's famous quality chocolate and Golden Grain spaghetti, macaroni, noodle, Bice-a-Roni and Stir-N-Serve one pan dinners are packaged and shipped to all comers of the globe. But, the Ghirardelli Chocolate Manu- factory, still in its century-old site, continues to send its rich aroma through the old red brick factory buildings of what is now Ghirardelli Square. SOME DELICIOUS CHOCOLATE EATING ON THE OTHER SIDE Ghirardelli Old Creamery Ice Cream Vanilla Strawberry Chocolate Rocky Road Chocolate Chip Bittersweet Chocolate Toasted Almond Turkish Coffee High Sierra Sodas Vanilla Pineapple Chocolate (with vanilla ice cream) All Chocolate (with chocolate ice cream) Strawberry (with vanilla ice cream) Strawberry (with strawberry ice cream) Old Favorites Root Beer Root Beer Float Coca Cola 7-UP Nob Hill Sundaes Twin Peaks Golden Gate Banana Split Strike It Rich "The Rock" "Emperor Norton" Ghirardelli Hot Chocolate Sip it by the mugful Bonanza Sundaes Check the ice cream and topping wanted, ICE CREAM TOPPING Chocolate Chocolate Strawberry Strawberry Vanilla Marshmallow Toasted Almond Pineapple Chocolate Chip Butterscotch Bittersweet Choc. Hot Fudge Turkish Coffee Rocky Road Goodness Shakes Vanilla Pineapple Chocolate (made with vanilla ice cream) All Chocolate (made with chocolate ice cream) Strawberry (made with vanilla ice cream) Strawberry (made with strawberry ice cream) Goodness Shake with Malt-10¢ Extra check here