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Market-focused management

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Item Summary

Title: Market-focused management
Other Titles: A model for US academic health centers
Authors: Guo, Kristina L.
LC Subject Headings: Academic medical centers
Managed care plans (Medical care)
Issue Date: 2003
Publisher: Emerald Group Publishing, Limited
Related To: http://dx.doi.org/10.1108/14777260310476140
Abstract: Abstract This paper describes managed care, competition and high health care costs and reductions in funding as the major market forces that affect US academic health centers. .As academic health centers continue to preserve their missions of providing patient care, educating and training health professionals and conducting research, they are negatively impacted by these market changes, thus, resulting in increased expenses and lowered revenue. A key component to surviving in difficult times is market-focused management. This paper develops a model to show the path of senior level management teams in their decision making. Through the performance of essential managerial roles, senior level managers are responsible for strategies that result in the long-term viability and growth of academic health centers.
Pages/Duration: 14 pages
URI/DOI: http://hdl.handle.net/10790/2985
DOI: 10.1108/14777260310476140
Rights: This article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lib.hawaii.edU/handle/10790/2971. Emerald does not grant permission for this article to be further copied, distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Appears in Collections:Guo, Kristina L.



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