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Consumer behaviour and environmental quality in Hawaii

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Item Summary

Title:Consumer behaviour and environmental quality in Hawaii
Authors:Prizzia, Ross
Choy, Derrek
Date Issued:2009
Publisher:Emerald Group Publishing Limited
Abstract:Purpose – The purpose of this paper is to add to the body of knowledge on the relationship between
consumer behavior and environmental quality. The specific purpose is to gauge the predisposition of
Hawaii residents to purchase a hybrid auto and their level of agreement to support legislation that
improves and protects environmental quality.

Design/methodology/approach – The research is a case study based on a literature review of
relevant Hawaii, national, and international publications and a survey of Hawaii consumers. The
survey is an exploratory study using a non-random sample of 350 Hawaii residents identified as
owners of non-hybrid cars.

Findings – Regardless of age and gender, respondents agreed that they would purchase a hybrid car
if the cost was the same as a traditional gas fueled car. There were significant correlations between
agreement to purchase a hybrid car and agreement to support legislation that provides tax credits to
consumers who purchased a hybrid car and other environmentally safe products, tax credits to
companies that produce environmentally safe products, and penalties for government agencies,
private organizations, and individuals who pollute the environment.

Originality/value – The paper is based on primary data from a survey of Hawaii consumers. Its
content is not only valuable to people in the same field, but generates hypotheses for future research.
Keywords Consumer behaviour, Cars, Social responsibility, Legislation, Environmental management,
United States of America

Paper type Case study
Pages/Duration:9 pages
Appears in Collections: Prizzia, Ross
Choy, Derrek

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