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Environmental Consumerism and the Role of the Hybrid Auto in Hawaii

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Title: Environmental Consumerism and the Role of the Hybrid Auto in Hawaii
Authors: Prizzia, Ross
Choy, Derrek
Issue Date: 2010
Publisher: International Management Review
Abstract: The purpose of the research is to explore the relationship between consumer behavior and the impact of the hybrid on the auto industry and the environment. The research is a case study based on a literature review of relevant Hawaiian, national, and international publications and a survey of Hawaiian consumers. The results of the research revealed that regardless of age and gender, respondents agreed that they would purchase a hybrid car if the cost was the same as a traditional gas-fueled car and to support environmentally friendly legislation.
Pages/Duration: 5 pages
Appears in Collections:Prizzia, Ross
Choy, Derrek

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