Please use this identifier to cite or link to this item: http://hdl.handle.net/10790/3508

How Consumers Perceive the Ethical Conduct of Businesses and their Managers

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Title: How Consumers Perceive the Ethical Conduct of Businesses and their Managers
Authors: Choy, Derrek
Issue Date: 2012
Publisher: American Scholars Press
Citation: Choy, D. (2012). Ow Consumers Perceive the Ethical Conduct of Businesses and their Managers. International Management Review, 8(1), 44-48.
Abstract: Over the last twenty years, corporate responsibility and ethical standards have been under fire. We have seen the Enrons and Worldcoms lose their standing in the corporate world because of unethical behavior by their managers. This research will evaluate why it is important for all organizations to be ethical in all of their dealings and what needs to be done in the future to ensure that a viable organization will survive for the future in the global economy. This research is a case study based on a literature review of what constitutes corporate social responsibility and how the public views organizations and their management as it pertains to ethical standards. A survey asking consumers in Hawaii how they perceive organizations and how they perceive the ethical behavior of an organization and its leaders was conducted, as well.
Pages/Duration: 9 pages
URI/DOI: http://hdl.handle.net/10790/3508
Rights: Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
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Appears in Collections:Choy, Derrek



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