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Factors of an Effective Video Game Trailer

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Title:Factors of an Effective Video Game Trailer
Authors:Cheung, Jimmy
Gatoloai-Toilolo, Julia
Geronimo, Gerry
Rivas, Alexander Ortega
Contributors:Tsukama, Eli (instructor)
Date Issued:Apr 2019
Publisher:University of Hawaii - West Oahu
Description:This investigation examined factors related to video game trailers. In this 2x2x2 cross-sectional design, we tested three factors: the gaming experience of the participants (gamers vs. non-gamers), the genre of the game (role playing vs. first person shooter), and the type of trailer they are watching (story vs. gameplay). The experiment surveyed 67 participants to test how likely are they to buy a game before and after watching these trailers. The experiment found a main-effect for genre, and a two-way interaction between gaming experience and genre, with the first-person shooter trailer having less of an impact in increasing the likelihood of purchasing the game for gamers.
Pages/Duration:1 page
Rights:Attribution-NonCommercial-NoDerivs 3.0 United States
Appears in Collections: Spring 2019

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