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Marketing During a Recession

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Title:Marketing During a Recession
Authors:Leonhard, Dana
Chong, Austin
Miyasaki, Ariel
Guillermo, Jannelle
Date Issued:20 Nov 2019
Publisher:University of Hawaii - West Oahu
Abstract:The purpose of this research is to see if the changes in the economy have any association to the way consumers spend their money and the impact it has on businesses. In addition, based on the issues with some stores’ low revenue and store closures, this research will exemplify how businesses manage to adjust with the evolving economy, whether successful or not. We surveyed people in Hawaii to collect both qualitative and quantitative data. We conclude with closing thoughts on the possible impacts of a recession on spending habits of consumers.
Pages/Duration:1 page
Rights:CC0 1.0 Universal
Appears in Collections: Fall 2019

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