Chocolate
Manufactory
Soda Fountain & Candy Shop

Ghirardelli
Old Creamery Ice Cream

Vanilla
Strawberry
Chocolate
Rocky Road
Chocolate Chip
Bittersweet Chocolate
Toasted Almond		.75¢
Turkish Coffee                           

...tall and cool
Chocolate
Vanilla
Pineapple		1.00
Strawberry			

TWIN PEAKS

A famous San Francisco landmark. Twin Peaks of chocolate and
vanilla ice cream, topped with marshmallow and chocolate syrup
and hidden under a blanket of whipped cream fog. Dig in and
take a peek				1.45

GOLDEN GATE BANANA SPLIT

The longest span of goodness in town, Chocolate, strawberry and
vanilla ice cream topped with chocolate, strawberry and pineapple
syrup. A banana bridge rises above the whipped cream fog- Open
up that Golden Gate!			1.75

STRIKE IT RICH

The famous gold country of California inspired this goodie. Three
marshmallow-covered chocolate ice cream mountains with a rich
Ghirardelli chocolate syrup river running 'round them. Loaded with
nuts and Ghirardelli chocolate nuggets. Dig for ’em				1.45

“THE ROCK’’

Famous Alcatraz emerges from San Francisco Bay. Ours is a vanilla
ice cream island In a whipped cream bay. It’s armored with a shell of
Ghirardelli chocolate. Break in!				1.45

sip it by the mugful 	.70¢
... rich, delicious    

Root Beer 		.45¢

Root Beer Float    	.75¢

Coca Cola            	.45¢

7-UP                	.45¢



“EMPEROR NORTON”

Goblet ringed with bananas and cherries. Two big scoops of vanilla
ice cream, hot chocolate fudge and whipped cream. Topped with
nuts.........................................................1.75

NO SUBSTITUTION OF ICE CREAM OR TOPPING ON ABOVE.

Check Ice Cream and Topping
Wanted On Order Blank.

Chocolate

Strawberry

Marshmallow

Pineapple	

Butterscotch		1.35

Hot Fudge Sundae      	1.45

... made with pure ice cream

Chocolate

Vanilla

Strawberry            	1.10

Pineapple

MALTS (same flavors)   	10¢ extra

ENJOY READING ABOUT CHOCOLATE ON THE OTHER SIDE

CODE 101

Chocolate
Manufactory
History and Lore

From Cacao Bean

to Ghirardelli Chocolate

The history of chocolate is as rich in
lore as the flavor of the cacao bean itself.
The Spanish conquerors found the
beans used as money in Mexico; and
chocolate was the royal drink of the
Aztecs as well as the Incas of Peru. It is
said that the legendary Emperor
Montezuma drank only chocolate in his
golden ceremonial goblets.

Columbus first brought cacao beans back
to Spain from the new world. But it was
a later Spanish explorer. Hernando Cortez,
who introduced chocolate as a hot
beverage, sweetening it with cane sugar
and vanilla. The drink soon became a
favorite with the Spanish court —and
prized so highly that they kept the method
of preparation a secret from the rest of
Europe for more than a century.

However, the popularity of chocolate did
spread... from Spain to France, eventually
to England and through the rest of Europe
... and then back again to the new world.

Cacao is the Spanish word (derived from
the Aztec “cacaucatl") usually accepted
as the name for the chocolate tree and
its beans —though we more regularly use
the English version —cocoa. The trees
grow best In hot, rainy climates near the
Equator, and although they may reach
heights of 40 feet or more, the trees are
usually cut back to 16 to 25 feet to
produce better beans. Today, the cacao
tree is cultivated principally in the West
Indies, South and Central America and in
the tropical forests of West Africa.

Everything about the cacao tree is
colorful. Leaves are large and glossy, red
when young and green when mature.

Tiny pink or white blossoms cluster
together on the branches. The fruit, which
will eventually be converted Into choco-
late and cocoa, appears as green or
maroon pods 8" to 15" long on the trunk
of the tree. When the pods ripen, they
are picked and broken open. Inside are
the 'seeds” or cacao beans —anywhere
from 20 to 50 per pod. These are scooped
out, dried in the sun and later placed
in bags and shipped to market.

How Ghirardelli Chocolate Is Made

All the skill and finesse of a master chef
goes into making Ghirardelli chocolate.
First step, of course, is to roast the beans.
They are placed in large rotary ovens
where the beans turn over and over
until they get that famous Ghirardelli
complexion —a rich, even brown. During
the 1 1/2 to 2 hours roasting time, a
wonderful chocolate aroma fills the room.

After cooling, the beans pass to a
machine called a “Cracker and Fanner."

It cracks the beans and removes the
thin shells. Fans blow away the husk from
the meat or "nibs."

The cocoa nibs are fed into a mill where
they are crushed between flat stones
encased in steam-heated iron shells. The
heat melts the crushed nibs and a rich,
dark “chocolate liquor" flows from the mill.

When poured into molds and allowed to
harden, the resulting cakes become a
familiar baking ingredient—unsweetened
or bitter chocolate.

How Cocoa Powder Is Made

Chocolate liquor is the basic ingredient
of all chocolate and cocoa products.

It contains a unique and flavorful food
element, cocoa butter. To make cocoa
powder, the chocolate liquor Is pumped
into hydraulic presses where pressure is
applied and a portion of the cocoa
butter is pressed out. What is left after
the removal of cocoa butter is a hard cake
of pressed cocoa. The hard cake is
placed in a Melanguer This machine,
with its huge granite rollers, pulverizes the
cocoa until it becomes a powder. Some
cocoa powder is sold to dairies, bakeries
and food manufacturers to use as a
flavor; some is mixed with sugar and
processed into instant drink mixes; some
is made into chocolate flavored syrup.

How Ghirardelli Makes Delicious
"Eating Chocolate”

While cocoa is made by removing some of
the cocoa butter, eating chocolate is
made by adding it. Cocoa butter, sugar
and a little vanilla are combined with the
chocolate liquor and ground together,
making a heavy paste. Adding the cocoa
butler enhances the flavor and improves
the texture and smoothness of the
chocolate. In making milk chocolate, whole
condensed milk is also added. The mix-

ture is then "kneaded” for many hours
in a ‘‘conching machine.” This kneading
action aerates the mixture and helps
develop the flavor of the chocolate.
Result? That velvety smooth, wonderfully
rich Ghirardelli chocolate flavor.

After “conching,” the mixture at last goes
into molds to be formed into the shape
of the completed product. A variety of
size and shape molds are used —from 10¢
chocolate bar size to large 10 pound
block size. As a final step, the chocolate
passes through a refrigerator and when
cold the bar drops out of the mold.

The chocolate is then wrapped in waxed
paper or foil and packaged for sale.

High in Nutrition

Ghirardelli Chocolate and Cocoa
possess food value of a very high order.

A Milk Chocolate bar, for example,
contains significant amounts of vitamin A,
protein and minerals- Importanl amounts
of riboflavin (vitamin B2) and vitamin D
are also present. And. of course, choco-
late is an excellent source of fuel-energy.
Soldiers carry chocolate with them in
their survival kits and athletes take
nourishment from chocolate during
periods of long exertion.

Best of all. Ghirardelli Chocolate is
wonderfully delicious. It adds variety to
your meals. It contributes to the pleasure
of living. Mostly though, it's just plain
good to eat.

1849. San Francisco. An explosive century
glittered in a miner's pan at Sutter s
Creek. The first pains of growth were felt
in the sinking of a golden spike in Utah...
in the whirl and waste of its Barbary
Coast... in a windswept onslaught of
ten thousand sailing ships.

Out of Italy, into South America, through
the Golden Gate, came Domingo
Ghirardelli. A merchant by trade, he soon
set up tent stores to supply the gold-
hungry hordes In the Sierras. But he
nurtured a dream. He had found a product
of the Western World in the lush hills of
Guatemala. Chocolate!

In the mid-80's another son of Italy found
the Golden Gate. Domenico DeDomenico
brought the new world a century-old
family experience in the art of pasta-
making. He put it to work in a tiny
one-press factory just blocks away from
the massive red brick tower of Ghirardelli.
Here, Golden Grain Macaroni products
were born.

The sons of Domingo and Domenico
fulfilled their fathers' wildest dreams.

The young twentieth century found
Ghlrardelli’s Stone Ground Chocolate.
Eagle Brand Baking Bars and a popular

tube candy called Flicks in pantries
throughout the western states. In those
same cupboards were macaroni,
spaghetti, and noodles from the burgeon-
ing Golden Grain company.

A few years later, the Rice-a-Roni cable
car bell rang on the television screens
of the nation and Golden Grain pioneered
a convenience food trend that included
a wide range of flavorful macaroni dishes.

In 1962. the 110 year old Ghirardelli
Chocolate Co. became a division of the
Golden Grain Macaroni Co.

Today Golden Grain and Ghirardelli
products are made in a huge manufactur-
ing complex on the eastern shores of
San Francisco Bay. Here, Ghirardelli's
famous quality chocolate and Golden
Grain spaghetti, macaroni, noodle,
Bice-a-Roni and Stir-N-Serve one pan
dinners are packaged and shipped to
all comers of the globe.

But, the Ghirardelli Chocolate Manu-
factory, still in its century-old site,
continues to send its rich aroma through
the old red brick factory buildings of
what is now Ghirardelli Square.

SOME DELICIOUS CHOCOLATE EATING ON THE OTHER SIDE
Ghirardelli Old Creamery Ice Cream

Vanilla               
Strawberry            
Chocolate             
Rocky Road            
Chocolate Chip        
Bittersweet Chocolate 
Toasted Almond        
Turkish Coffee        
High Sierra Sodas

Vanilla                                  
Pineapple                                
Chocolate (with vanilla ice cream)       
All Chocolate (with chocolate ice cream) 
Strawberry (with vanilla ice cream)      
Strawberry (with strawberry ice cream)   
Old Favorites

Root Beer       
Root Beer Float 
Coca Cola       
7-UP            
Nob Hill Sundaes

Twin Peaks               
Golden Gate Banana Split 
Strike It Rich           
"The Rock"               
"Emperor Norton"         
Ghirardelli Hot Chocolate

Sip it by the mugful

Bonanza Sundaes

Check the ice cream and topping wanted,    

ICE CREAM        TOPPING             
Chocolate                 Chocolate       
Strawberry                Strawberry      
Vanilla                   Marshmallow     
Toasted Almond            Pineapple       
Chocolate Chip            Butterscotch    
Bittersweet Choc.         Hot Fudge       
Turkish Coffee                            
Rocky Road                                
Goodness Shakes

Vanilla                                       
Pineapple                                     
Chocolate (made with vanilla ice cream)       
All Chocolate (made with chocolate ice cream) 
Strawberry (made with vanilla ice cream)      
Strawberry (made with strawberry ice cream)   
Goodness Shake with Malt-10¢ Extra            
check here