Please use this identifier to cite or link to this item:

Shifting into the new normal: invasive species outreach in the age of COVID-19

File Description Size Format  
Lopez_KMK_Hilo.Hawaii_TCBES_Report_2021.pdf Shifting into the new normal: invasive species outreach in the age of COVID-19 by Kawehi MK Lopez 5.46 MB Adobe PDF View/Open

Item Summary

Title:Shifting into the new normal: invasive species outreach in the age of COVID-19
Authors:Lopez, Kawehi M.K.
Contributors:Canale, Lisa K. (advisor)
Brewer, Franny K. (mentor)
Keywords:public outreach
invasive species
COVID-19 pandemic
Date Issued:May 2021
Abstract:Hawaiʻi is home to a significant variety of native endemic plant and animal species that are found nowhere else in the world. Many of these unique organisms are threatened or critically endangered. Invasive species are introduced to Hawaiʻi either on purpose or inadvertently, and cause a range of negative impacts once established. The Big Island Invasive Species Committee works islandwide to prevent, detect, and control the establishment and spread of invasive species that threaten the environment, economy, and way of life on Hawaiʻi island. Effectively addressing the widespread impacts of invasive species on a mostly rural island requires active public engagement in invasive species detection and control efforts. The Big Island Invasive Species Committee has traditionally focused on public outreach through providing community workshops and educational opportunities in a face-to-face environment, but the COVID-19 pandemic put a halt to these valuable in-person events. However, it also presented an increased opportunity to engage the public in digital spaces. The work described in this report outlines three projects that I worked on, representing the methods of video production, graphic design, and social media content marketing. The work that I completed during my professional internship proved to be invaluable for many reasons, but most uniquely, because it centered on building trust and credibility with the public during these unprecedented times.
Description:A report submitted to the graduate division of the University of Hawaiʻi at Hilo in partial fulfillment of the requirements for the degree of Master of Science in Tropical Conservation Biology and Environmental Science Professional Internship Track.
Pages/Duration:49 pages
Appears in Collections: TCBES Professional Internship Reports

Please email if you need this content in ADA-compliant format.

Items in UH System Repository are protected by copyright, with all rights reserved, unless otherwise indicated.