Guo, Kristina L.2017-03-292017-03-292004http://hdl.handle.net/10790/2984This paper describes major trends in the health care market. They include increased health care costs, the growth of managed care, emphasis on quality of care, consumer choice and the growth of the elderly and uninsured populations. The relationship between cost, quality, managed care and choice are explored in the Medicare and Medicaid programs. A clearer understanding of these trends enables managers in health care organizations to make strategic decisions resulting in organizations’ survival and growth.10 pagesen-USThis article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lib.hawaii.edU/handle/10790/2971. Emerald does not grant permission for this article to be further copied, distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.Medical care, Cost ofManaged care plans (Medical care)Medical care -- United StatesArticle10.1108/14777260410560848