Prizzia, RossChoy, Derrek2017-06-202017-06-202010http://hdl.handle.net/10790/3215The purpose of the research is to explore the relationship between consumer behavior and the impact of the hybrid on the auto industry and the environment. The research is a case study based on a literature review of relevant Hawaiian, national, and international publications and a survey of Hawaiian consumers. The results of the research revealed that regardless of age and gender, respondents agreed that they would purchase a hybrid car if the cost was the same as a traditional gas-fueled car and to support environmentally friendly legislation.5 pagesen-USArticle