Guo, Kristina L.

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https://hdl.handle.net/10790/2971

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Browsing Guo, Kristina L. by Subject "Academic medical centers"

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    Market-focused management
    (Emerald Group Publishing, Limited, 2003) Guo, Kristina L.
    Abstract This paper describes managed care, competition and high health care costs and reductions in funding as the major market forces that affect US academic health centers. .As academic health centers continue to preserve their missions of providing patient care, educating and training health professionals and conducting research, they are negatively impacted by these market changes, thus, resulting in increased expenses and lowered revenue. A key component to surviving in difficult times is market-focused management. This paper develops a model to show the path of senior level management teams in their decision making. Through the performance of essential managerial roles, senior level managers are responsible for strategies that result in the long-term viability and growth of academic health centers.
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    Roles of Managers in Academic Health Centers
    (Wolters Kluwer Health, Inc., 2002) Guo, Kristina L.
    This article addresses survival strategies of academic health centers (AHCs) in responding to market pressures and government reforms. Using six case studies of AHCs, the study links strategic changes in structure and management to managerial role performance. Utilizing Mintzberg's classification of work roles, the roles of liaison, monitor, entrepreneur, and resource allocator were found to be used by top-level managers as they implement strategies to enhance the viability of their AHCs. Based on these new roles, the study recommends improving management practices through education and training as well as changing organizational culture to support management decision making and foster the continued growth of managers and their AHCs.