Factors of an Effective Video Game Trailer

dc.contributor.author Cheung, Jimmy
dc.contributor.author Gatoloai-Toilolo, Julia
dc.contributor.author Geronimo, Gerry
dc.contributor.author Rivas, Alexander Ortega
dc.contributor.instructor Tsukama, Eli
dc.date.accessioned 2019-05-25T00:08:39Z
dc.date.available 2019-05-25T00:08:39Z
dc.date.issued 2019-04
dc.description This investigation examined factors related to video game trailers. In this 2x2x2 cross-sectional design, we tested three factors: the gaming experience of the participants (gamers vs. non-gamers), the genre of the game (role playing vs. first person shooter), and the type of trailer they are watching (story vs. gameplay). The experiment surveyed 67 participants to test how likely are they to buy a game before and after watching these trailers. The experiment found a main-effect for genre, and a two-way interaction between gaming experience and genre, with the first-person shooter trailer having less of an impact in increasing the likelihood of purchasing the game for gamers.
dc.format.extent 1 page
dc.identifier.uri http://hdl.handle.net/10790/4630
dc.language.iso en-US
dc.publisher University of Hawaii - West Oahu
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.title Factors of an Effective Video Game Trailer
dc.type Presentation
dc.type.dcmi Text
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