Factors of an Effective Video Game Trailer

dc.contributor.authorCheung, Jimmy
dc.contributor.authorGatoloai-Toilolo, Julia
dc.contributor.authorGeronimo, Gerry
dc.contributor.authorRivas, Alexander Ortega
dc.contributor.instructorTsukama, Eli
dc.date.accessioned2019-05-25T00:08:39Z
dc.date.available2019-05-25T00:08:39Z
dc.date.issued2019-04
dc.descriptionThis investigation examined factors related to video game trailers. In this 2x2x2 cross-sectional design, we tested three factors: the gaming experience of the participants (gamers vs. non-gamers), the genre of the game (role playing vs. first person shooter), and the type of trailer they are watching (story vs. gameplay). The experiment surveyed 67 participants to test how likely are they to buy a game before and after watching these trailers. The experiment found a main-effect for genre, and a two-way interaction between gaming experience and genre, with the first-person shooter trailer having less of an impact in increasing the likelihood of purchasing the game for gamers.
dc.format.extent1 page
dc.identifier.urihttp://hdl.handle.net/10790/4630
dc.language.isoen-US
dc.publisherUniversity of Hawaii - West Oahu
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.titleFactors of an Effective Video Game Trailer
dc.typePresentation
dc.type.dcmiText

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