Shifting into the new normal: invasive species outreach in the age of COVID-19

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dc.contributor.advisorCanale, Lisa K.
dc.contributor.authorLopez, Kawehi M.K.
dc.contributor.mentorBrewer, Franny K.
dc.date.accessioned2022-10-29T03:34:38Z
dc.date.available2022-10-29T03:34:38Z
dc.date.issued2021-05
dc.descriptionA report submitted to the graduate division of the University of Hawaiʻi at Hilo in partial fulfillment of the requirements for the degree of Master of Science in Tropical Conservation Biology and Environmental Science Professional Internship Track.en_US
dc.description.abstractHawaiʻi is home to a significant variety of native endemic plant and animal species that are found nowhere else in the world. Many of these unique organisms are threatened or critically endangered. Invasive species are introduced to Hawaiʻi either on purpose or inadvertently, and cause a range of negative impacts once established. The Big Island Invasive Species Committee works islandwide to prevent, detect, and control the establishment and spread of invasive species that threaten the environment, economy, and way of life on Hawaiʻi island. Effectively addressing the widespread impacts of invasive species on a mostly rural island requires active public engagement in invasive species detection and control efforts. The Big Island Invasive Species Committee has traditionally focused on public outreach through providing community workshops and educational opportunities in a face-to-face environment, but the COVID-19 pandemic put a halt to these valuable in-person events. However, it also presented an increased opportunity to engage the public in digital spaces. The work described in this report outlines three projects that I worked on, representing the methods of video production, graphic design, and social media content marketing. The work that I completed during my professional internship proved to be invaluable for many reasons, but most uniquely, because it centered on building trust and credibility with the public during these unprecedented times.en_US
dc.description.sponsorshipThe Big Island Invasive Species Committeeen_US
dc.format.extent49 pagesen_US
dc.identifier.urihttp://hdl.handle.net/10790/7161
dc.language.isoen-USen_US
dc.subjectpublic outreachen_US
dc.subjectinvasive speciesen_US
dc.subjectHawaiien_US
dc.subjectCOVID-19 pandemicen_US
dc.subjectconservationen_US
dc.titleShifting into the new normal: invasive species outreach in the age of COVID-19en_US
dc.typeMaster's Projecten_US
dc.typeReporten_US
dc.type.dcmiTexten_US

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