Shifting into the new normal: invasive species outreach in the age of COVID-19

dc.contributor.advisor Canale, Lisa K. Lopez, Kawehi M.K.
dc.contributor.mentor Brewer, Franny K. 2022-10-29T03:34:38Z 2022-10-29T03:34:38Z 2021-05
dc.description A report submitted to the graduate division of the University of Hawaiʻi at Hilo in partial fulfillment of the requirements for the degree of Master of Science in Tropical Conservation Biology and Environmental Science Professional Internship Track. en_US
dc.description.abstract Hawaiʻi is home to a significant variety of native endemic plant and animal species that are found nowhere else in the world. Many of these unique organisms are threatened or critically endangered. Invasive species are introduced to Hawaiʻi either on purpose or inadvertently, and cause a range of negative impacts once established. The Big Island Invasive Species Committee works islandwide to prevent, detect, and control the establishment and spread of invasive species that threaten the environment, economy, and way of life on Hawaiʻi island. Effectively addressing the widespread impacts of invasive species on a mostly rural island requires active public engagement in invasive species detection and control efforts. The Big Island Invasive Species Committee has traditionally focused on public outreach through providing community workshops and educational opportunities in a face-to-face environment, but the COVID-19 pandemic put a halt to these valuable in-person events. However, it also presented an increased opportunity to engage the public in digital spaces. The work described in this report outlines three projects that I worked on, representing the methods of video production, graphic design, and social media content marketing. The work that I completed during my professional internship proved to be invaluable for many reasons, but most uniquely, because it centered on building trust and credibility with the public during these unprecedented times. en_US
dc.description.sponsorship The Big Island Invasive Species Committee en_US
dc.format.extent 49 pages en_US
dc.language.iso en-US en_US
dc.subject public outreach en_US
dc.subject invasive species en_US
dc.subject Hawaii en_US
dc.subject COVID-19 pandemic en_US
dc.subject conservation en_US
dc.title Shifting into the new normal: invasive species outreach in the age of COVID-19 en_US
dc.type Master's Project en_US
dc.type Report en_US
dc.type.dcmi Text en_US
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