Environmental Consumerism and the Role of the Hybrid Auto in Hawaii
dc.contributor.author | Prizzia, Ross | |
dc.contributor.author | Choy, Derrek | |
dc.date.accessioned | 2017-06-20T20:10:53Z | |
dc.date.available | 2017-06-20T20:10:53Z | |
dc.date.issued | 2010 | |
dc.description.abstract | The purpose of the research is to explore the relationship between consumer behavior and the impact of the hybrid on the auto industry and the environment. The research is a case study based on a literature review of relevant Hawaiian, national, and international publications and a survey of Hawaiian consumers. The results of the research revealed that regardless of age and gender, respondents agreed that they would purchase a hybrid car if the cost was the same as a traditional gas-fueled car and to support environmentally friendly legislation. | |
dc.format.extent | 5 pages | |
dc.identifier.uri | http://hdl.handle.net/10790/3215 | |
dc.language.iso | en-US | |
dc.publisher | International Management Review | |
dc.title | Environmental Consumerism and the Role of the Hybrid Auto in Hawaii | |
dc.type | Article | |
dc.type.dcmi | Text |