Environmental Consumerism and the Role of the Hybrid Auto in Hawaii

Abstract

The purpose of the research is to explore the relationship between consumer behavior and the impact of the hybrid on the auto industry and the environment. The research is a case study based on a literature review of relevant Hawaiian, national, and international publications and a survey of Hawaiian consumers. The results of the research revealed that regardless of age and gender, respondents agreed that they would purchase a hybrid car if the cost was the same as a traditional gas-fueled car and to support environmentally friendly legislation.