A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

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dc.contributor.authorMilkman, Katherine L.
dc.contributor.authorPatelb, Mitesh S.
dc.contributor.authorGandhi, Linnea
dc.contributor.authorGraci, Heather N.
dc.contributor.authorGromet, Dena M.
dc.contributor.authorHo, Hung
dc.contributor.authorKay, Joseph S.
dc.contributor.authorLee, Timothy W.
dc.contributor.authorAkinola, Modupe
dc.contributor.authorBeshears, John
dc.contributor.authorBogard, Jonathan E.
dc.contributor.authorButtenheim, Alison
dc.contributor.authorChabris, Christopher F.
dc.contributor.authorChapman, Gretchen B.
dc.contributor.authorChoi, James J.
dc.contributor.authorDai, Hengchen
dc.contributor.authorFox, Craig R.
dc.contributor.authorGoren, Amir
dc.contributor.authorHilchey, Matthew D.
dc.contributor.authorHmurovic, Jillian
dc.contributor.authorJohn, Leslie K.
dc.contributor.authorKarlan, Dean
dc.contributor.authorKim, Melanie
dc.contributor.authorLaibson, David
dc.contributor.authorLamberton, Cait
dc.contributor.authorMadrian, Brigitte C.
dc.contributor.authorMeyer, Michelle N.
dc.contributor.authorModanu, Maria
dc.contributor.authorNam, Jimin
dc.contributor.authorRogersu, Todd
dc.contributor.authorRondina, Renate
dc.contributor.authorSaccardo, Silvia
dc.contributor.authorShermohammed, Maheen
dc.contributor.authorSoman, Dilip
dc.contributor.authorSparks, Jehan
dc.contributor.authorWarren, Caleb
dc.contributor.authorWeber, Megan
dc.contributor.authorBerman, Ron
dc.contributor.authorEvans, Chalanda N.
dc.contributor.authorSnider, Christopher K.
dc.contributor.authorTsukayama, Eli
dc.contributor.authorBulte, Christophe Van den
dc.contributor.authorVolpp, Kevin G.
dc.contributor.authorDuckworth, Angela L.
dc.date.accessioned2021-05-17T19:19:55Z
dc.date.available2021-05-17T19:19:55Z
dc.date.issued2021-05-18
dc.description.abstractMany Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via text message and designed to boost adoption of the influenza vaccine. Our findings suggest that text messages sent prior to a primary care visit can boost vaccination rates by an average of 5%. Overall, interventions performed better when they were 1) framed as reminders to get flu shots that were already reserved for the patient and 2) congruent with the sort of communications patients expected to receive from their healthcare provider (i.e., not surprising, casual, or interactive). The best-performing intervention in our study reminded patients twice to get their flu shot at their upcoming doctor’s appointment and indicated it was reserved for them. This successful script could be used as a template for campaigns to encourage the adoption of life-saving vaccines, including against COVID-19.
dc.format.extent3 pages
dc.identifier.citationMilkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A., Chabris, C. F., Chapman, G. B., Choi, J. J., Dai, H., Fox, C. R., Goren, A., Hilchey, M. D., … Duckworth, A. L. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. <em>Proceedings of the National Academy of Sciences</em>, 118(20), e2101165118. https://doi.org/10.1073/pnas.2101165118
dc.identifier.doi10.1073/pnas.2101165118
dc.identifier.urihttp://hdl.handle.net/10790/5660
dc.language.isoen-US
dc.publisherNational Academy of Sciences
dc.relation.urihttps://doi.org/10.1073/pnas.2101165118
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.subjectVaccination
dc.subjectCOVID-19
dc.subjectnudge
dc.subjectInfluenza
dc.subjectfield experiment
dc.titleA megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
dc.typeArticle
dc.type.dcmiText
prism.number20
prism.publicationnameProceedings of the National Academy of Sciences
prism.volume118

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